Journal article
Performance implications of store format diversification for international retailers
Journal of marketing channels, v 25(3), pp 117-136
03 Jul 2018
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
International retailers face formidable tasks in trying to replicate, or improve upon, their home country success abroad. Their market-seeking efforts sometimes require strategic diversifications of their store format portfolios capable of serving customers in different host countries. In this study, we examine whether the degree of store format diversification helps improve the performance of international retailers. We also assess the possible moderating effects of three factors-internationalization speed, political distance, and cultural distance-on this relationship. Utilizing 2001-2015 panel data for 19 retailers originating from several home countries and operating in multiple host countries, we employ a fixed effects model to examine the hypothesized relationships. Our results show that the performance of international retailers is influenced negatively by store format diversification. This relationship is moderated by internationalization speed and political distance, but not by cultural distance.
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Details
- Title
- Performance implications of store format diversification for international retailers
- Creators
- Boryana V. Dimitrova - Drexel UniversityBrent Smith - Emerson CollegeSaejoon Kim - College of Business Administration, California State University, Turlock, CA, USA
- Publication Details
- Journal of marketing channels, v 25(3), pp 117-136
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000497993000003
- Scopus ID
- 2-s2.0-85147122502
- Other Identifier
- 991019168848004721
UN Sustainable Development Goals (SDGs)
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Source: SDGs in the Output
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- Web of Science research areas
- Business