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SubmittedOpen Access (License Unspecified), Open
Journal article
Persuasive Design of Destination Web Sites: An Analysis of First Impression
Journal of travel research, v 47(1), pp 3-13
01 Aug 2008
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This research examines the persuasiveness of destination Web sites through an investigation of users' first impression. To achieve this goal, it builds on research by Fogg (2003) and by Kim and Fesenmaier (2007) to assess the effect of the design factors of destination Web sites on first impression formation. The results of this study indicate that the participants were able to make quick judgments on tourism Web sites and that inspiration and usability were the primary drivers evoking a favorable first impression. This research concludes by discussing the implications of these findings and possible directions for future study.
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Details
- Title
- Persuasive Design of Destination Web Sites: An Analysis of First Impression
- Creators
- Heejun Kim - Temple UniversityDaniel R. Fesenmaier - Temple University
- Publication Details
- Journal of travel research, v 47(1), pp 3-13
- Publisher
- Sage
- Number of pages
- 11
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science
- Web of Science ID
- WOS:000266554400001
- Scopus ID
- 2-s2.0-57649187068
- Other Identifier
- 991019189133704721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Hospitality, Leisure, Sport & Tourism