- Title
- Product-Line Length as a Competitive Tool
- Creators
- Michaela Draganska - Stanford UniversityDipak C. Jain - Kellogg
- Publication Details
- Journal of economics & management strategy, v 14(1), pp 1-28
- Publisher
- Blackwell Publishing, Inc
- Number of pages
- 28
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000226675000001
- Scopus ID
- 2-s2.0-14544290472
- Other Identifier
- 991021810268404721
Journal article
Product-Line Length as a Competitive Tool
Journal of economics & management strategy, v 14(1), pp 1-28
Mar 2005
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Economics
- Management