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Profiling Web usage in the workplace: A behavior-based artificial intelligence approach
Journal article   Peer reviewed

Profiling Web usage in the workplace: A behavior-based artificial intelligence approach

Journal of management information systems, v 19(1), pp 243-266
01 Jun 2002

Abstract

Business & Economics Computer Science Computer Science, Information Systems Information Science & Library Science Management Science & Technology Social Sciences Technology
Employees' nonwork-related Web surfing behavior results in millions of dollars of expenditure for organizations. This paper proposes the use of a behavior-based artificial intelligence system to profile employee Web usage behavior. Two artificial neural networks (ANN) incorporating genetic algorithm techniques were developed for this purpose. The system was validated with two different data sets. The classification performance of the neural network models was compared to that of a statistical method. The results indicate that one of the ANN models, namely the simple recurrent network, was a superior classifier for this behavior-based problem. In addition, the uncertainty inherent in such classification decisions was examined with a loss matrix, and the holdout samples were reclassified using, a loss matrix. The output of this intelligent system can be highly beneficial to managers in designing effective Web management policies.

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Web of Science research areas
Computer Science, Information Systems
Information Science & Library Science
Management
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