Journal article
Public Opinion Negotiations in a Digital Media Ecosystem: A Conceptual Framework
International journal of public opinion research, v 37(3), edaf049
Autumn 2025
Abstract
Digital media constitute a key space for the negotiation of public opinion. Despite long-standing research on public opinion climates on digital media, little theory exists that considers their emergence and discursive dynamics. In this article, we conceptualize public opinion negotiations in a digital media ecosystem as a discursive process aimed at delimiting the latitude of normatively acceptable opinions. Building upon theoretical work on predigital media, we distill five enduring aspects to characterize digitally mediated public opinion negotiations as (a) the public expression of (b) normative opinions upon public issues by (c) positioned speakers, resulting in (d) the public negotiation of acceptable stances (e) within digitally mediated public arenas governed by institutional and sociotechnical media logics. Discussing how digital media shape this discursive process, we propose a theory of public opinion negotiations in a digital media ecosystem, flagging operational implications for the empirical study of public opinion processes on digital media.
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Details
- Title
- Public Opinion Negotiations in a Digital Media Ecosystem: A Conceptual Framework
- Creators
- Christian Baden (Corresponding Author) - Hebrew University of JerusalemNeta Kligler-Vilenchik - Hebrew University of JerusalemNina Springer - University of MünsterMarc Jungblut - Ludwig-Maximilians-Universität MünchenAsta Zelenkauskaite - Drexel UniversityAuksė Balčytienė - Vytautas Magnus UniversitySusana Salgado - University of LisbonArtur Lipiński - Adam Mickiewicz University in PoznańAleksandra Krstic - University of BelgradeAnna Bączkowska - University of Gdańsk
- Publication Details
- International journal of public opinion research, v 37(3), edaf049
- Publisher
- Oxford University Press
- Number of pages
- 12
- Grant note
- COST (European Cooperation in Science and Technology): CA21129
This article is based upon work from COST Action "What are Opinions? Integrating Theory and Methods for Automatically Analyzing Opinionated Communication" (OPINION), CA21129, www.opinion-network.eu, supported by COST (European Cooperation in Science and Technology).
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:001561857300001
- Scopus ID
- 2-s2.0-105015059798
- Other Identifier
- 991022092239704721
InCites Highlights
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Communication
- Political Science