Files and links (1)
Published, Version of Record (VoR)Open Access (License Unspecified), Open
Journal article
Purchasing Diversity: A Media Ecology Analysis on the Recruitment of Newspaper Op-ed Columnists
International journal of communication, v 16, pp 3581-3598
01 Jan 2022
Abstract
This study examines the dynamics of the overlap and shift of opinion-editorial (op-ed) guest columnists in a single news market. While previous studies have explored the diversity of op-ed columnists within an individual newspaper, we have investigated the dynamics through the ecological framework of market competition. The purpose of this article is to see how newspapers recruit op-ed columnists from the social pool, based on their position in the market. To explore this aspect efficiently, we have chosen the largely self-enclosed newspaper market of South Korea and analyzed longitudinal data on 7 national newspapers in that region. We expected that the market positions and political ideologies would delineate the movement and diversity of columnists. We found that the market leaders of the newspaper industry tended to achieve a diversity of op-ed columnists by actively recruiting them from other newspapers. However, the alignment of political ideology was still crucial in the recruitment.
Metrics
3 Record Views
Details
- Title
- Purchasing Diversity: A Media Ecology Analysis on the Recruitment of Newspaper Op-ed Columnists
- Creators
- Nakho KimHo Young Yoon
- Publication Details
- International journal of communication, v 16, pp 3581-3598
- Publisher
- USC Annenberg Press
- Number of pages
- 18
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000929691600001
- Other Identifier
- 991021985096904721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Communication