Journal article
Qualitative Research on the Real-Time Decision Making of WIC Participants While Food Shopping: Use of Think-Aloud Methodology
JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS, v 120(1)
Jan 2020
PMID: 31307943
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Background People of lower socioeconomic status often experience disparities related to dietary intake as compared with People of higher socioeconomic status. Foods purchased influence the availability of foods in the home environment, and availability of foods in the home environment is associated with dietary intake. Objective To identify what factors influence food purchasing decisions of low-income parents while food shopping. Design A qualitative study using think-aloud methodology, the processing of information through verbalization concurrent with task performance, was used to verbally capture real-time decision making. Participants and setting Twenty-eight parents with a preschool-aged child enrolled in Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Study visits took place at the WIC clinic office and local grocery stores. Main outcomes Reasons for making decisions while food shopping. Analysis Audio recordings were transcribed, and thematic analysis was used to analyze the data. Descriptive statistics were used to characterize demographics and shopping behaviors. Results A parent's decision in a food purchase was based on child preference, value, need of an item, or the parent choice for a product. In addition, themes emerged related to participant shopping behavior included the influence of participation in WIC on food and beverage purchases, multiple trips to the store, and a frequent focus on purchasing bottled water and juice. The average shopping trip was 31.5 +/- 15.7 minutes, and the median amount spent was $38.61. Conclusion Understanding the influences of parent decisions while making food purchases can better help inform the nutrition education provided as part of WIC.
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Details
- Title
- Qualitative Research on the Real-Time Decision Making of WIC Participants While Food Shopping: Use of Think-Aloud Methodology
- Publication Details
- JOURNAL OF THE ACADEMY OF NUTRITION AND DIETETICS, v 120(1)
- Publisher
- ELSEVIER SCIENCE INC; NEW YORK
- Number of pages
- 0
- Grant note
- This work was funded by the Delaware Department of Health and Human Services, Division of Public Health.
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Drexel University
- Web of Science ID
- WOS:000503434200012
- Scopus ID
- 2-s2.0-85068739883
- Other Identifier
- 991021860767004721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Nutrition & Dietetics