R&D intensity and advertising intensity: Differences across industries and their impact on firm performance

Journal article

Trina Larsen Andras and Srini Srinivasan

American Marketing Association. Conference Proceedings, Vol.13

01 Jan 2002

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Title: R&D intensity and advertising intensity: Differences across industries and their impact on firm performance
Creators: Trina Larsen Andras
Srini Srinivasan
Publication Details: American Marketing Association. Conference Proceedings, Vol.13
Conference: American Marketing Association. Conference
Publisher: American Marketing Association
Resource Type: Journal article
Language: English
Academic Unit: Marketing; Drexel University
Identifiers: 991019551622804721