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Journal article
Reach and Power of Physician-Initiated Tweets in a Twitter Inflammatory Bowel Disease Community
Crohn's & colitis 360, v 3(3)
01 Jul 2021
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Abstract
Background
Inflammatory bowel disease (IBD) specialist Twitter engagement and thematic content was assessed.
Methods
The nature of interaction between IBD specialists and users who responded to them was analyzed based on (1) content analysis of stakeholders who responded to them; (2) nature of interaction through a manual thematic content analysis of IBD specialist tweets and responses; (3) prominence of interaction by employing descriptive analysis and statistical inferences relative to the number of replies, likes, and retweets. Analyzed samples included of tweets (n = 320) compiled from 16 IBD specialists, and associated replies (n = 299), retweets (n = 869), and likes (n = 4068).
Results
Healthcare professionals (HCPs) more often engaged with peer-HCPs, compared to other stakeholders. When it comes to the nature of exchanges, of original tweets, the most common content was for knowledge sharing (58%) and endorsement (28%). In the knowledge sharing category, research accounted for more than half of those tweets (53%). Of replies, knowledge sharing occurred most frequently with a subtheme of IBD management (62%).
Conclusions
HCP–HCP Twitter engagement was more frequent than HCP–other Twitter stakeholder interaction. The primary purpose for this engagement was found to obtain real-time information, professionally network, and disseminate research.
Metrics
Details
- Title
- Reach and Power of Physician-Initiated Tweets in a Twitter Inflammatory Bowel Disease Community
- Creators
- Keerthana Kesavarapu - Temple UniversityAsta Zelenkauskaite - Drexel UniversityNeilanjan Nandi - University of Pennsylvania
- Publication Details
- Crohn's & colitis 360, v 3(3)
- Publisher
- Oxford University Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000745290300030
- Scopus ID
- 2-s2.0-85116574040
- Other Identifier
- 991019168369804721
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InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Gastroenterology & Hepatology