Journal article
Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
Marketing letters, v 16(3)
Dec 2005
Abstract
In the empirical analysis of consumer markets, recent literature has begun to explore the dynamics in both consumer decisions as well as in firms' marketing policies. Other research has begun to explore the strategic aspects of product line design in a competitive environment. In both cases, structural models have given us new insights into consumer and firm behavior. For example, incorporating consumer and firm dynamics may help explain patterns in our data that are not well-captured by static models. Similarly, the strategic aspects of firm entry and product-positioning may be intrinsically linked to firm conduct and the intensity of competition in a market. Structural analysis of these consumer and firm decisions raise a number of substantial computational challenges. We discuss the computational challenges as well as specific empirical applications. The discussions are based on the session “Structural Models of Strategic Choice” from the 2004 Choice Symposium.
Metrics
Details
- Title
- Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry
- Creators
- Jean-Pierre Dubé - Graduate School of Business University of Chicago 5807 South Woodlawn Ave Chicago IL 60637K Sudhir - School of Management Yale University USAAndrew Ching - Rotman School of Management University of Toronto TorontoGregory Crawford - University of Arizona ArizonaMichaela Draganska - Graduate School of Business Stanford University StanfordJeremy Fox - University of Chicago ChicagoWesley Hartmann - Graduate School of Business Stanford University StanfordGünter Hitsch - Graduate School of Business University of Chicago ChicagoV Viard - Stanford University StanfordMiguel Villas-Boas - Haas School of Business University of California CaliforniaNaufel Vilcassim - London Business School London
- Publication Details
- Marketing letters, v 16(3)
- Publisher
- Kluwer Academic Publishers; Boston
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000235114600004
- Scopus ID
- 2-s2.0-32044459918
- Other Identifier
- 991014878178504721
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