Journal article
Retail internationalization: A review and directions for future research
Journal of marketing channels, v 25(1-2), pp 1-21
03 Apr 2018
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The purpose of this article is to provide a review of scholarly articles that have examined retail internationalization issues. We identify three core areas within RI research: (1) RI drivers and impediments, (2) RI strategy, and (3) RI performance. We also discuss four RI strategy issues that have been examined: (1) RI speed, (2) Foreign market selection, (3) Foreign entry mode, and (4) Strategy employed. Based on the review, we point to multiple areas where RI research is lacking and can contribute to the advancement of the field as well as offer insightful implications for international retail managers.
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Details
- Title
- Retail internationalization: A review and directions for future research
- Creators
- Boryana V. Dimitrova - Drexel UniversityBert Rosenbloom - Drexel UniversityTrina Larsen Andras - LeBow College of Business, Drexel UniversitySaejoon Kim - College of Business Administration, California State University, Turlock, CA, USA
- Publication Details
- Journal of marketing channels, v 25(1-2), pp 1-21
- Publisher
- Routledge
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000489037700001
- Scopus ID
- 2-s2.0-85062957071
- Other Identifier
- 991019168198604721
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- Web of Science research areas
- Business