Journal article

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Peer reviewed

Retailer Brand Image Building: Evidence from Two European Retailers

Boryana V. Dimitrova and Bert Rosenbloom

Journal of Euro-marketing, v 23(1-2), pp 124-143

Jan 2014

DOI: https://doi.org/10.9768/0023.01-2.124

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Title: Retailer Brand Image Building: Evidence from Two European Retailers
Creators: Boryana V. Dimitrova
Bert Rosenbloom
Publication Details: Journal of Euro-marketing, v 23(1-2), pp 124-143
Resource Type: Journal article
Language: English
Academic Unit: Marketing
Other Identifier: 991021862414904721