Journal article
Retailer price distributions and promotional activities
Economics letters, v 103(2), pp 91-95
2009
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Abstract
An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.
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1 citations in Scopus
Details
- Title
- Retailer price distributions and promotional activities
- Creators
- Adam D. Rennhoff - Middle Tennessee State UniversityKonstantinos Serfes - Drexel University
- Publication Details
- Economics letters, v 103(2), pp 91-95
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Economics (School of Economics)
- Web of Science ID
- WOS:000266031000009
- Scopus ID
- 2-s2.0-64549156461
- Other Identifier
- 991019168061504721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Economics