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Retailer price distributions and promotional activities
Journal article   Peer reviewed

Retailer price distributions and promotional activities

Adam D. Rennhoff and Konstantinos Serfes
Economics letters, v 103(2), pp 91-95
2009

Abstract

Feature advertising In-store display Mixed strategies Pricing
An interesting feature of the data is that the price distribution in the absence of promotional activities first order stochastically dominates that under display or feature advertising. The theoretical model we introduce can yield an equilibrium that is consistent with the above observations.

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Collaboration types
Domestic collaboration
Web of Science research areas
Economics
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