Journal article
Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior: A Case from South Korea
Journal of international consumer marketing, v 18(3)
13 Jun 2006
Abstract
Social norms and networks are important to understand consumer behavior. Here, we reexamine normative influences on impulsive buying (Rook and Fisher 1995) within a different cultural context, South Korea. Results of Study 1, with a general consumer sample from South Korea, confirms prior findings in the United States that the relationship between buying impulsiveness and impulsive purchase decisions is moderated by subjective norms. Study 2 extends the concept of subjective norms to compulsive buying tendencies in South Korea. Our results show that a positive relationship between compulsive buying tendencies and compulsive buying decisions exists, but does not appear to be moderated by subjective norms.
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Details
- Title
- Revisiting Normative Influences on Impulsive Buying Behavior and an Extension to Compulsive Buying Behavior
- Creators
- Hyokjin Kwak - Drexel UniversityGeorge M. Zinkhan - Terry College of BusinessDenise E. Delorme - University of Central FloridaTrina Larsen - Drexel University
- Publication Details
- Journal of international consumer marketing, v 18(3)
- Publisher
- Taylor & Francis Group
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000210854600004
- Scopus ID
- 2-s2.0-33746637562
- Other Identifier
- 991019169344404721
InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business