Journal article
Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise
Public relations review, v 44(2)
01 Jun 2018
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The purpose of this exploratory study was to expand upon previous literatures in public relations power, and fill the need for more scholarship regarding practitioners' perceptions of social media work, power, and gender. Findings from a survey of PRSA members showed that there is a gendered difference in power perception between males and females regardless of their PR roles or level of experience, but social media expertise was perceived equally between both genders. We argue that while social media expertise may serve to reduce a gendered power divide in public relations, continued critical exploration of social media and gender inequality is necessary.
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Details
- Title
- Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise
- Creators
- Hyunmin Lee - Drexel UniversityKatie R. Place - Quinnipiac UniversityBrian G. Smith - Purdue University West Lafayette
- Publication Details
- Public relations review, v 44(2)
- Publisher
- Elsevier
- Number of pages
- 10
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000431092700001
- Scopus ID
- 2-s2.0-85044110046
- Other Identifier
- 991019168547604721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Communication