Sales expansion targets, price cuts and coupon pr

Journal article

Vibhas Madan, Srini Srinivasan and Subal Kumbhakar

American Marketing Association. Conference Proceedings, Vol.9

01 Jan 1998

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Title: Sales expansion targets, price cuts and coupon pr
Creators: Vibhas Madan
Srini Srinivasan
Subal Kumbhakar
Publication Details: American Marketing Association. Conference Proceedings, Vol.9
Conference: American Marketing Association. Conference
Publisher: American Marketing Association
Resource Type: Journal article
Language: English
Academic Unit: Bennett S. LeBow College of Business
Identifiers: 991020594698104721