Journal article
Satisfaction with sales manager training - Design and implementation issues
European journal of marketing, v 35(1/2)
01 Feb 2001
Abstract
States that little empirical work is available as a guide in the design and implementation of sales manager training programs. Examines the relationship between trainee satisfaction with sales manager training (a measure for training effectiveness) and the format, site, instructor, instructional method, and content of the program. Reports results of a survey of sales managers in field sales organizations. Indicates that training satisfaction is associated with all five issues. Offers direct implications for enhancing sales manager training programs.
Metrics
16 Record Views
18 citations in Scopus
Details
- Title
- Satisfaction with sales manager training - Design and implementation issues
- Creators
- Alan J Dubinsky - Purdue University, West Lafayette, Indiana, USARajiv Mehta - New Jersey Institute of Technology, University Heights, New Jersey, USARolph E Anderson - Drexel University, Philadelphia, Pennsylvania, USA
- Publication Details
- European journal of marketing, v 35(1/2)
- Publisher
- MCB UP Ltd
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Scopus ID
- 2-s2.0-4644286192
- Other Identifier
- 991014878508104721