Journal article
Science communication and dissemination in different cultures: An analysis of the audience for TED videos in China and abroad
Journal of the Association for Information Science and Technology, v 67(6), pp 1473-1486
Jun 2016
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Disseminated across the world in more than 100 languages and viewed over 1 billion times, TED Talks is a successful example of web‐based science communication. This study investigates the impact of TED Talks videos on YouKu, a Chinese video portal, and YouTube using 6 measures of impact: number of views; likes; dislikes; comments; bookmarks; and shares. In particular, we study the relationship between the topicality and impact of these videos. Findings demonstrate that topics vary greatly in terms of their impact: Topics on entertainment and psychology/philosophy receive more views and likes, whereas design/art and astronomy/biology/oceanography attract fewer comments and bookmarks. Moreover, we identify several topical differences between YouKu and YouTube users. Topics on global issues and technology are more popular on YouKu, whereas topics on entertainment and psychology/philosophy are more popular on YouTube. By analyzing the popularity distribution of videos and the audience characteristics of YouKu, we find that women are more interested in topics on education and psychology/philosophy, whereas men favor topics on technology and astronomy/biology/oceanography.
Metrics
Details
- Title
- Science communication and dissemination in different cultures: An analysis of the audience for TED videos in China and abroad
- Creators
- Xuelian Pan - Nanjing UniversityErjia Yan - Drexel UniversityWeina Hua - Nanjing University
- Publication Details
- Journal of the Association for Information Science and Technology, v 67(6), pp 1473-1486
- Publisher
- Wiley
- Number of pages
- 14
- Grant note
- China Scholarship Council
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science
- Web of Science ID
- WOS:000376264000014
- Scopus ID
- 2-s2.0-84965136554
- Other Identifier
- 991014976889304721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Computer Science, Information Systems
- Information Science & Library Science