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Journal article
Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
International journal of environmental research and public health, v 14(11), p1316
01 Nov 2017
PMID: 29109377
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Food marketing environments of Black American consumers are heavily affected by ethnically-targeted marketing of sugar sweetened beverages, fast foods, and other products that may contribute to caloric overconsumption. This qualitative study assessed Black consumers' responses to targeted marketing. Black adults (2 mixed gender groups; total n = 30) and youth (2 gender specific groups; total n = 35) from two U.S. communities participated before and after a sensitization procedurea critical practice used to understand social justice concerns. Pre-sensitization focus groups elicited responses to scenarios about various targeted marketing tactics. Participants were then given an informational booklet about targeted marketing to Black Americans, and all returned for the second (post-sensitization) focus group one week later. Conventional qualitative content analysis of transcripts identified several salient themes: seeing the marketer's perspective (it's about demand; consumers choose), respect for community (marketers are setting us up for failure; making wrong assumptions), and food environments as a social justice issue (no one is watching the door; I didn't realize). Effects of sensitization were reflected in participants' stated reactions to the information in the booklet, and also in the relative occurrence of marketer-oriented themes and social justice-oriented themes, respectively, less and more after sensitization.
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Details
- Title
- Sensitizing Black Adult and Youth Consumers to Targeted Food Marketing Tactics in Their Environments
- Creators
- Katherine Isselmann DiSantis - Arcadia UniversityShiriki Kumanyika - Drexel UniversityLori Carter-Edwards - University of North Carolina at Chapel HillDeborah Rohm Young - Kaiser Permanente Southern Calif, Dept Res & Evaluat, 100 S Los Robles,2nd Floor, Pasadena, CA 91101 USASonya A. Grier - American UniversityVikki Lassiter - Social Science Research Council
- Publication Details
- International journal of environmental research and public health, v 14(11), p1316
- Publisher
- MDPI AG
- Number of pages
- 17
- Grant note
- P30DK092950 / NATIONAL INSTITUTE OF DIABETES AND DIGESTIVE AND KIDNEY DISEASES; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Institute of Diabetes & Digestive & Kidney Diseases (NIDDK) 61202 / Robert Wood Johnson Foundation (RWJF)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000416545200032
- Scopus ID
- 2-s2.0-85032679553
- Other Identifier
- 991019312387204721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Environmental Sciences
- Public, Environmental & Occupational Health