Journal article
Should I Stay or Should I Go? Motivational Activation Predicts Online Content Changes
Journal of media psychology, v 31(3)
01 Jul 2019
Abstract
This study explores how motivational activation influences real-time selection behavior during picture viewing on a computer. We measured the trait level motivational reactivity (ASA and DSA) of 40 participants, who then viewed a series of pictures. Each participant was given the opportunity to select a new picture of either similar or different valence as the picture currently viewed. We recorded indicators of participants' selection behavior: their propensity to change picture valence, ratio of pleasant to unpleasant pictures selected, and decision time (how long it took them to decide on the valence of the next picture). Results showed that motivational activation predicts each of these behavioral indicators, leading to some preliminary implications for online user experience as well as the suggestion that media outlets might consider variance in motivational activation when selecting online content.
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Details
- Title
- Should I Stay or Should I Go? Motivational Activation Predicts Online Content Changes
- Creators
- Kevin Wise - University of Illinois Urbana-ChampaignSeoyon Hong - University of Illinois Urbana-ChampaignHyunmin Lee - University of Illinois Urbana-ChampaignRachel Young - University of Illinois Urbana-Champaign
- Publication Details
- Journal of media psychology, v 31(3)
- Publisher
- Hogrefe & Huber Publishers
- Number of pages
- 7
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000482676100005
- Scopus ID
- 2-s2.0-85047503511
- Other Identifier
- 991021862772104721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Communication
- Psychology, Multidisciplinary