- Title
- Simultaneous Presentation of Savings on the Individual Items in A Bundle: To Tell or not to Tell?
- Creators
- Rajneesh SuriSung LeeKent Monroe
- Publication Details
- Advances in consumer research, Vol.24
- Publisher
- Association for Consumer Research
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Identifiers
- 991021848614804721
Journal article
Simultaneous Presentation of Savings on the Individual Items in A Bundle: To Tell or not to Tell?
Advances in consumer research, Vol.24
01 Jan 1997
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