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Accepted (AM)Open Access (License Unspecified), Open
Journal article
Social Norm, Family Communication, and HBV Screening among Asian Americans
Journal of health communication, v 22(12), pp 981-989
01 Jan 2017
PMID: 29173103
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Individuals' behaviors are influenced by those of others in their social environment (i.e., descriptive norms), as well as by how individuals perceive they should behave in that environment (e.g., injunctive norms). Although social norms are thought to play an important role in hepatitis B virus (HBV) screening, limited theoretical or empirical guidance exists on how the underlying process works. In addition, norms are social phenomena that are spread through family discussion about the importance of getting HBV screening. Using the theory of normative social behavior (TNSB), this study examined the roles of injunctive norms (IN), descriptive norms (DN), and family discussion in HBV screening behavior among Asian Americans. Data from a survey of Asian Americans in the Baltimore Washington metropolitan area (N = 877) were used to test underlying theoretical propositions. DN and family discussion emerged as key factors in HBV screening behavior among all Asian Americans. IN were associated with HBV screening among Chinese and Korean Americans, but not for Vietnamese Americans. Family discussion moderated the influence of DN on behavior among Chinese and Vietnamese Americans. However, the main effect of DN on screening behavior was not modified by IN (no interactions between DN and IN). The results indicate that family discussion and social norms are integral in enabling Asian Americans to undergo HBV screening and warrant sensitivity in the design and implementation of a liver cancer prevention program in this high-risk group of Asian Americans.
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Details
- Title
- Social Norm, Family Communication, and HBV Screening among Asian Americans
- Creators
- Hee-Soon Juon - Thomas Jefferson UniversityRajiv N. Rimal - George Washington UniversityAnn Klassen - Drexel UniversitySunmin Lee - University of Maryland, College Park
- Publication Details
- Journal of health communication, v 22(12), pp 981-989
- Publisher
- Taylor & Francis
- Number of pages
- 9
- Grant note
- R01CA163805 / NATIONAL CANCER INSTITUTE; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Cancer Institute (NCI) R25CA129042; R01CA163805 / National Cancer Institute; United States Department of Health & Human Services; National Institutes of Health (NIH) - USA; NIH National Cancer Institute (NCI)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Community Health and Prevention
- Web of Science ID
- WOS:000419116500006
- Scopus ID
- 2-s2.0-85035121581
- Other Identifier
- 991019168033204721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication
- Information Science & Library Science