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Sponsoring Corruption
Journal article

Sponsoring Corruption

Maryland journal of international law, v 32, p221
2017
url
Maryland Journal of International LawView
Published, Version of Record (VoR)

Abstract

By reference to a detailed analysis of recent major corruption scandals that have plagued the IOC and FIFA, this Article examines the ways in which large multi-national corporate sponsors sometimes exercise private regulatory authority in the international sports arena. Through their contract relationships with sporting organizations, corporate sponsors potentially have the capacity to act as strong regulators. When major corruption scandals have emerged, sponsors have taken a variety of actions that run the gamut from tepid criticism to withdrawing from the sponsoring arrangements. Yet, they ultimately have been far less effective regulators than one might expect given their financial importance to the international sports organizations with which they are affiliated. Ultimately, various structural obstacles appear to stand in the way of corporations fulfilling their full potential to exert strong influence

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