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Strategic Planning Catches On in U.S. Retailers
Journal article   Peer reviewed

Strategic Planning Catches On in U.S. Retailers

Bert Rosenbloom and Ravi Tripuraneni
Long range planning, v 18(4), pp 55-63
01 Aug 1985
DOI: https://doi.org/10.1016/0024-6301(85)90085-8

Abstract

Methods Polls & surveys Retailing industry Strategic planning
Strategic planning in retailing is examined. A survey is presented of large retailers' use of strategic planning. The need for flexibility and differences in emphasis and focus of strategic plans are taken into consideration. Data are taken from US retailers with sales of $1 million or more as reported in the August 1982 issue of Chain Store Age Executive. Several types of chain stores are surveyed, including supermarkets, department stores, and catalog showrooms. Findings show that nearly all retailers represented in the sample group have engaged in this type of planning in all areas examined. Top management is also shown to be high, and the scope of strategic planning appears to be broad both internally and externally. More than half the retailers were able to use long-range time frames of over 2 years in their strategic plans, and nearly three-quarters of the retailers plan to increase the emphasis on strategic planning in the future.

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1 citations in Scopus

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Web of Science research areas
Business
Development Studies
Management
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