Journal article
Strategize on a napkin
Strategy & leadership, v 33(4), pp 58-59
01 Aug 2005
Abstract
Purpose - The author urges managers to pay more respect to the time-honored tradition of sketching ideas on the back of an envelope or a napkin managers. It is a way to become more skilled at imaginatively using simple yet sophisticated cognitive tools.Design methodology approach - A number of examples of using images to achieve leaps of learning are cited.Findings - Senior managers often make breakthrough ideas at informal sessions when they sketch their thoughts literally on a napkin.Research limitations implications - Crafting strategy on a piece of paper is a creative activity ripe for both exploration and exploitation in all organizations.Practical implications - Managers should save the napkin on which they have sketched out their bold idea and present it at future sessions for reevaluation.Originality value - An entertaining look at how important ideas germinate and get communicated.
Metrics
18 Record Views
2 citations in Scopus
Details
- Title
- Strategize on a napkin
- Creators
- Robert W. Keidel - Drexel University
- Publication Details
- Strategy & leadership, v 33(4), pp 58-59
- Publisher
- Emerald Group Publishing Limited
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-27644446595
- Other Identifier
- 991019174149404721