Journal article
Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
Journal of business ethics, v 85(S2)
Apr 2009
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Corporate social responsibility (CSR) continues to gain attention atop the corporate agenda and is by now an important component of the dialogue between companies and their stakeholders. Nevertheless, there is still little guidance as to how companies can implement CSR activity in order to maximize returns to CSR investment. Theorists have identified many company-favoring outcomes of CSR; yet there is a dearth of research on the psychological mechanisms that drive stakeholder responses to CSR activity. Borrowing from the literatures on means-end chains and relationship marketing, we propose a conceptual model that explains how CSR provides individual stakeholders with numerous benefits (functional, psychosocial, and values) and how the type and extent to which a stakeholder derives these benefits from CSR initiatives influences the quality of the relationship between the stakeholder and the company. The paper discusses the implications of these␣insights and highlights a number of areas for future research.
Metrics
Details
- Title
- Strengthening Stakeholder–Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives
- Creators
- C Bhattacharya - School of Management Boston University 595 Commonwealth Avenue Boston MA 02215 U.S.ADaniel Korschun - Boston University Boston U.S.ASankar Sen - City University of New York New York U.S.A
- Publication Details
- Journal of business ethics, v 85(S2)
- Publisher
- Springer Netherlands; Dordrecht
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000266552800002
- Scopus ID
- 2-s2.0-63349095163
- Other Identifier
- 991014877681504721
UN Sustainable Development Goals (SDGs)
This publication has contributed to the advancement of the following goals:
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Ethics