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Surfing You-Tube for Increasing Marginal Returns on Student Engagement in Introductory Microeconomics
Journal article   Open access   Peer reviewed

Surfing You-Tube for Increasing Marginal Returns on Student Engagement in Introductory Microeconomics

Sarah Burke, Patricia Robak, Carolyn Fabian Stumph and Susan M Burke
Journal of higher education theory and practice, v 20(10), pp 148-158
01 Jan 2020
DOI: https://doi.org/10.33423/jhetp.v20i10.3659
url
https://doi.org/10.33423/jhetp.v20i10.3659View
Published, Version of Record (VoR)Maybe Open Access (Publisher Bronze),  Open

Abstract

Critical thinking Economics Entrepreneurs Game theory Generation Z Learning Microeconomics Motion pictures Opportunity costs Pedagogy Principles Reflective teaching Student participation Teaching Television programs
This paper presents a teaching technique that diverts from traditional lecture by using scenes from mainstream media in order to teach introductory Microeconomics. We present a user's manual which lines up each topic in a typical semester long microeconomics course with a media clip that easily engages students. The presence of Gen Z students gives rise to developing methods with which instructors can engage digitally native students. Presenting economics concepts through familiar scenes from film, TV or other media outlets engages students and enhances their interest in the material while fostering increased student participation and reflective learning.

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1 citations in Scopus

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