Journal article
THE LAST YET ALSO THE FIRST CREATIVE ACT IN TELEVISION? An historical analysis of PSB scheduling strategies and tactics: the case of Flemish television
Media history, v 15(3), pp 321-344
01 Aug 2009
Abstract
A television channel's identity is shaped by its output: not just the relative share of different programme genres but equally so the relative position programmes take up in the schedule. This paper refutes the notion that the development of scheduling strategies and tactics - to make the programme schedules as interesting as possible for viewers - are a product of a commercial and competitive television environment. It will be demonstrated that, from its inception, public service television paid considerable attention to the way in which the actual programme schedules could help establish its cultural-educational broadcasting goals. Taking Flemish public service television between 1953 and 1974 as a case in point, the paper analyses how, first, European public service broadcasting (PSB) created its own annual, seasonal, weekly and daily rhythm and, second, how contemporary scheduling strategies and tactics (compatibility, hammocking, etc.) can be identified in the monopolistic past, albeit interpreted along historically dominant PSB policy objectives.
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Details
- Title
- THE LAST YET ALSO THE FIRST CREATIVE ACT IN TELEVISION? An historical analysis of PSB scheduling strategies and tactics: the case of Flemish television
- Creators
- Hilde Van den Bulck - University of Antwerp
- Publication Details
- Media history, v 15(3), pp 321-344
- Publisher
- Taylor & Francis
- Number of pages
- 24
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000212227500005
- Other Identifier
- 991021864978704721
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- Web of Science research areas
- Communication