Journal article
THE STRATEGIC PLATFORM AN ESSENTIAL MARKETING MANAGEMENT TOOL
The Journal of consumer marketing, v 1(3)
01 Mar 1984
Abstract
A strategic platform is the blue-print for managing an established business or new product introduction. This article indicates the kinds of problems companies experience if they do without such a blueprint. A demonstrably successful procedure for defining a strategic platform is described...
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Details
- Title
- THE STRATEGIC PLATFORM AN ESSENTIAL MARKETING MANAGEMENT TOOL
- Creators
- Theodore Karger - (President of The Nowland Organization, Inc.)Bert Rosenbloom - [Retired Faculty]
- Publication Details
- The Journal of consumer marketing, v 1(3)
- Publisher
- MCB UP Ltd
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Scopus ID
- 2-s2.0-84953585004
- Other Identifier
- 991019173720704721