Target Firm Advertising and Firm Value

Journal article

Open access

E. M Fich, L Starks and A Tran

Management science, v 71(2), pp 1438-1463

17 Sep 2023

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https://openaccess.city.ac.uk/id/eprint/31462/1/Advertising-accepted-version.pdfView

url

https://doi.org/10.1287/mnsc.2022.01534View

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HD Industries. Land use. Labor

HM Sociology

Fich, E. M., Starks, L. & Tran, A. (2023). Target Firm Advertising and Firm Value. Management Science,

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Title: Target Firm Advertising and Firm Value
Creators: E. M Fich
L Starks
A Tran
Publication Details: Management science, v 71(2), pp 1438-1463
Publisher: Institute for Operations Research and Management Sciences
Number of pages: 27
Grant note: Mergers and Acquisitions Research Cen-tre at Bayes Business School
Resource Type: Journal article
Language: English
Academic Unit: Finance
Web of Science ID: WOS:001223658300001
Scopus ID: 2-s2.0-85217955525
Other Identifier: 991021416635704721

Data related to this publication, from InCites Benchmarking & Analytics tool:

Collaboration types: Domestic collaboration; International collaboration
Web of Science research areas: Management; Operations Research & Management Science