Journal article
Targeted marketing and public health
Annual review of public health, v 31(1), pp 349-369
2010
PMID: 20070196
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Targeted marketing techniques, which identify consumers who share common needs or characteristics and position products or services to appeal to and reach these consumers, are now the core of all marketing and facilitate its effectiveness. However, targeted marketing, particularly of products with proven or potential adverse effects (e.g., tobacco, alcohol, entertainment violence, or unhealthful foods) to consumer segments defined as vulnerable raises complex concerns for public health. It is critical that practitioners, academics, and policy makers in marketing, public health, and other fields recognize and understand targeted marketing as a specific contextual influence on the health of children and adolescents and, for different reasons, ethnic minority populations and other populations who may benefit from public health protections. For beneficial products, such understanding can foster more socially productive targeting. For potentially harmful products, understanding the nature and scope of targeted marketing influences will support identification and implementation of corrective policies.
Metrics
Details
- Title
- Targeted marketing and public health
- Creators
- Sonya A Grier - American UniversityShiriki Kumanyika - University of Pennsylvania
- Publication Details
- Annual review of public health, v 31(1), pp 349-369
- Publisher
- Annual Reviews
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000277908800023
- Scopus ID
- 2-s2.0-77952679998
- Other Identifier
- 991019312425304721
UN Sustainable Development Goals (SDGs)
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health