- Title
- Technical Wording in Advertising: Implications for Market Segmentation
- Creators
- Rolph E. AndersonMarvin A. Jolson
- Publication Details
- Journal of marketing, v 44(1)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Web of Science ID
- WOS:A1980JJ63000007
- Other Identifier
- 991019184207504721
Journal article
Technical Wording in Advertising: Implications for Market Segmentation
Journal of marketing, v 44(1)
1980
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business