Journal article
The Effect of a Birthday Card Intervention on 21st Birthday Celebratory Drinking Behaviors
Journal of alcohol and drug education, Vol.57(2)
Aug 2013
Abstract
To combat hazardous drinking during 21st birthdays, a health-focused
birthday card was mailed to 2,380 college students who later completed an online instrument to assess the campaign's impact. Students reported drinking more during their 21st birthday celebrations than on a typical weekend night. Men consumed more drinks, reached higher estimated blood alcohol concentrations, and tended to experience more negative consequences during 21st birthday celebrations. Students who overestimated their peers' 21st birthday drinking consumed more drinks and experienced more negative consequences than students whose perceptions
were accurate or underestimates. Students who received the card before their birthday tended to drink less and experience fewer negative consequences during their birthday compared to those who received the card late. (Contains 1 figure and 11 tables.)
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Details
- Title
- The Effect of a Birthday Card Intervention on 21st Birthday Celebratory Drinking Behaviors
- Creators
- Ellen J BassSusan E BruceDouglas W Lee
- Publication Details
- Journal of alcohol and drug education, Vol.57(2)
- Publisher
- American Alcohol and Drug Information Foundation
- Number of pages
- 19
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Information Science (Informatics)
- Identifiers
- 991019174598204721