- Title
- The Effects of Consumption Goal Reactivation on Consumers’ Post-Purchase Dissonance Reduction
- Creators
- Hyunmin LeeGrace B. Yu
- Publication Details
- Journal of Consumer Studies, v 28(3)
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Other Identifier
- 991021862772604721
Journal article
The Effects of Consumption Goal Reactivation on Consumers’ Post-Purchase Dissonance Reduction
Journal of Consumer Studies, v 28(3)
30 Jun 2017
Metrics
2 Record Views