Journal article
The Impact of a Pricing Manipulation Intervention on Food Sales in a Small Community Grocery Store in Baltimore City
JOURNAL OF HUNGER & ENVIRONMENTAL NUTRITION, v 17(5), p654
03 Sep 2022
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study tested a pricing manipulation strategy in a small grocery store to assess the impact on food sales. The prices of 35 healthy foods were decreased over time while simultaneously increasing the prices of 45 unhealthy foods. Trends in sales were examined across each manipulation period. Total sales of healthy foods remained relatively stable over time, indicating that total quantity sold increased. In contrast, total sales of unhealthy foods generally declined during the study period, indicating that total quantity sold decreased. In this store, we found that healthy and unhealthy foods may be sensitive to pricing manipulation strategies.
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Details
- Title
- The Impact of a Pricing Manipulation Intervention on Food Sales in a Small Community Grocery Store in Baltimore City
- Publication Details
- JOURNAL OF HUNGER & ENVIRONMENTAL NUTRITION, v 17(5), p654
- Publisher
- ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD; ABINGDON
- Grant note
- This research was supported by Healthy Eating Research, a national program of the Robert Wood Johnson Foundation, and by Johns Hopkins University Bloomberg School of Public Health Department of International Health Small Grant. S. Sundermeir is supported by a T32 training grant National institute of diabetes and digestive and kidney diseases (award #T32DK062707).
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Drexel University
- Web of Science ID
- WOS:000756200400001
- Scopus ID
- 2-s2.0-85125351978
- Other Identifier
- 991021860726004721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Public, Environmental & Occupational Health