Journal article
The Influence of Different Types of Cues-to-Action on Vaccination Behavior in an Epidemic: An Exploratory Study
Journal of marketing theory and practice, v 18(2), pp 191-208
01 Jan 2010
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Vaccination of a population before an epidemic spreads is critical. Yet trends suggest that vaccination rates are remarkably low due to a public that ignores or views with suspicion vaccination recommendations. However, pharmaceutical companies may attempt to drive demand by lobbying for mandated vaccination. In an exploratory study, an experimental design is used to determine if firms benefit from such efforts. Consumer responses to different cues-to-action, or stimuli that arouse individuals to engage in a desired behavior, are examined. Results suggest that responses to different cues-to-action vary. Implications are discussed for businesses that may consider seeking mandates to increase demand.
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Details
- Title
- The Influence of Different Types of Cues-to-Action on Vaccination Behavior in an Epidemic: An Exploratory Study
- Creators
- Felicia Morgan - University of West FloridaDeborah McCabe - Arizona State UniversityMichael Howley - Drexel UniversityJim McCabe - University of California, BerkeleyMichelle Steward - Wake Forest University
- Publication Details
- Journal of marketing theory and practice, v 18(2), pp 191-208
- Publisher
- Taylor & Francis
- Number of pages
- 18
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000211385600007
- Scopus ID
- 2-s2.0-77649155340
- Other Identifier
- 991019330797804721
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business