Journal article
The Role of Storytelling in Crisis Communication: A Test of Crisis Severity, Crisis Responsibility, and Organizational Trust
Journalism & mass communication quarterly, v 97(4), pp 981-1002
01 Dec 2020
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This study tested the effectiveness of storytelling as a crisis communication strategy with a 2 (Storytelling: Present Vs. Not-Present) x 2 (Crisis Locus of Control: External Vs. Internal) experiment. The effect of using storytelling was tested on perceptions of trust, crisis severity, and crisis responsibility. Findings indicate that storytelling effectively maintains the level of trust toward the organization and reduces the responsibility attribution during crisis. However, crisis locus of control did not moderate the effects of storytelling on perceptions of the proposed dependent variables. Findings suggest practical and theoretical need to examine the use of storytelling, including ethically communicating about a crisis.
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Details
- Title
- The Role of Storytelling in Crisis Communication: A Test of Crisis Severity, Crisis Responsibility, and Organizational Trust
- Creators
- Hyunmin Lee - Drexel UniversityMi Rosie Jahng - Wayne State University
- Publication Details
- Journalism & mass communication quarterly, v 97(4), pp 981-1002
- Publisher
- Sage
- Number of pages
- 22
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Communication
- Web of Science ID
- WOS:000549932900001
- Scopus ID
- 2-s2.0-85088147083
- Other Identifier
- 991019168248204721
UN Sustainable Development Goals (SDGs)
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Communication