Journal article
The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children
Public health nutrition, v 11(9), pp 881-886
Sep 2008
PMID: 18510788
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
A set of seven principles (the 'Sydney Principles') was developed by an International Obesity Taskforce (IOTF) Working Group to guide action on changing food and beverage marketing practices that target children. The aim of the present communication is to present the Sydney Principles and report on feedback received from a global consultation (November 2006 to April 2007) on the Principles. The Principles state that actions to reduce marketing to children should: (i) support the rights of children; (ii) afford substantial protection to children; (iii) be statutory in nature; (iv) take a wide definition of commercial promotions; (v) guarantee commercial-free childhood settings; (vi) include cross-border media; and (vii) be evaluated, monitored and enforced. The draft principles were widely disseminated and 220 responses were received from professional and scientific associations, consumer bodies, industry bodies, health professionals and others. There was virtually universal agreement on the need to have a set of principles to guide action in this contentious area of marketing to children. Apart from industry opposition to the third principle calling for a statutory approach and several comments about the implementation challenges, there was strong support for each of the Sydney Principles. Feedback on two specific issues of contention related to the age range to which restrictions should apply (most nominating age 16 or 18 years) and the types of products to be included (31% nominating all products, 24% all food and beverages, and 45% energy-dense, nutrient-poor foods and beverages). The Sydney Principles, which took a children's rights-based approach, should be used to benchmark action to reduce marketing to children. The age definition for a child and the types of products which should have marketing restrictions may better suit a risk-based approach at this stage. The Sydney Principles should guide the formation of an International Code on Food and Beverage Marketing to Children.
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Details
- Title
- The 'Sydney Principles' for reducing the commercial promotion of foods and beverages to children
- Creators
- Boyd Swinburn - Deakin UniversityGary Sacks - Deakin UniversityTim Lobstein - World Obesity FederationNeville Rigby - World Obesity FederationLouise A Baur - University of SydneyKelly D Brownell - Yale UniversityTim Gill - University of SydneyJaap SeidellShiriki Kumanyika - University of PennsylvaniaInternational Obesity Taskforce Working Group on Marketing to Children
- Publication Details
- Public health nutrition, v 11(9), pp 881-886
- Publisher
- Cambridge University Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000258660100004
- Scopus ID
- 2-s2.0-48749125723
- Other Identifier
- 991019312600104721
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- Collaboration types
- Domestic collaboration
- International collaboration
- Web of Science research areas
- Nutrition & Dietetics
- Public, Environmental & Occupational Health