- Title
- The Trade Area Mix and Retailing Mix: A Retail Strategy Matrix
- Creators
- Bert Rosenbloom - Drexel University
- Publication Details
- Journal of marketing, v 40(4), pp 58-66
- Publisher
- Sage
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- [Retired Faculty]
- Other Identifier
- 991021861649004721
Journal article
The Trade Area Mix and Retailing Mix: A Retail Strategy Matrix: A useful analytical framework for selecting new store trade areas and for adjusting the merchandise of existing stores to their present trade areas
Journal of marketing, v 40(4), pp 58-66
Oct 1976
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