Journal article
The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities
Public health nutrition, v 12(11), pp 2027-2036
01 Nov 2009
PMID: 19545470
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
Public- and private-sector initiatives to promote health eating and physical activity, called 'healthy lifestyles', are a relatively recent response to the global obesity pandemic. The person paper explores different views about marketing healthy lifestyles with a special emphasis on private-sector initiatives and public-private partnerships designed to reach young people. We discuss aspects of these initiatives and partnerships from three perspectives (1) the potential for commercial marketing practices to have a favourable influence on reversing global obesity trends (termed prospects); (ii) unresolved dilemmas and challenges that may under progress (termed pitfalls), and (iii) the implementation and evaluation of coordinated and systematic actions (termed priorities) that may increase the likelihood that commercially marketed healthy-lifestyle initiatives and public-private partnerships can make a positive contribution to reverse the rise in overweight and obesity among young people globally.
Metrics
Details
- Title
- The commercial marketing of healthy lifestyles to address the global child and adolescent obesity pandemic: prospects, pitfalls and priorities
- Creators
- Vivica I. Kraak - US Programs, Washington, DC 20036 USAShiriki K. Kumanyika - Biostat (United States)Mary Story - Univ Minnesota, Sch Publ Hlth, Minneapolis, MN USA
- Publication Details
- Public health nutrition, v 12(11), pp 2027-2036
- Publisher
- Cambridge Univ Press
- Number of pages
- 10
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Urban Health Collaborative; Dana and David Dornsife School of Public Health
- Web of Science ID
- WOS:000271287400008
- Scopus ID
- 2-s2.0-75149189905
- Other Identifier
- 991019312322404721
UN Sustainable Development Goals (SDGs)
This publication has contributed to the advancement of the following goals:
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Nutrition & Dietetics
- Public, Environmental & Occupational Health