Journal article
The effects of perceived scarcity on consumers' processing of price information
Journal of the Academy of Marketing Science, v 35(1), pp 89-100
01 Mar 2007
Abstract
This research examines how perceived scarcity influences consumers' processing of price information. To explain the effects of scarcity, a conceptual framework which incorporates both the motivational and the interference effects of scarcity on information processing is developed. The results from two studies show that under scarcity, consumers' perceptions of quality and monetary sacrifice exhibit different response patterns, depending on the relative price level and consumers' motivation to process information. We provide insights into how these perceptions of quality and sacrifice are integrated to form perceptions of value. Additional analyses of thought measures provided further understanding of the underlying processes that influenced the evaluation of price information under scarcity.[PUBLICATION ABSTRACT]
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Details
- Title
- The effects of perceived scarcity on consumers' processing of price information
- Creators
- Rajneesh Suri - Drexel UniversityChiranjeev Kohli - California State University, FullertonKent Monroe - Drexel University
- Publication Details
- Journal of the Academy of Marketing Science, v 35(1), pp 89-100
- Publisher
- Springer Nature B.V
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Web of Science ID
- WOS:000246619000008
- Scopus ID
- 2-s2.0-66949149811
- Other Identifier
- 991019167719704721
InCites Highlights
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- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business