Journal article
The effects of time constraints on consumers' judgments of prices and products
The Journal of consumer research, v 30(1), pp 92-104
01 Jun 2003
Abstract
This article examines how time constraints influence consumers' product evaluations over different levels of price information. To understand the effects of time constraints (time pressure), a conceptual framework incorporating both the motivational and the resource effects of time constraints on consumers' information processing is developed. Using price as the attribute information to be evaluated, specific hypotheses about the effects of time constraints on the relationship between price and consumers' perceptions of quality and monetary sacrifice are proposed. The results of a replicated experiment show that perceptions of quality and monetary sacrifice exhibit different response patterns depending on the time constraints, price levels, and subjects' motivations to process information. Additional analyses provide insights into how these two perceptions are integrated to form perceptions of value. [PUBLICATION ABSTRACT]
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Details
- Title
- The effects of time constraints on consumers' judgments of prices and products
- Creators
- Rajneesh Suri - Drexel UniversityKent Monroe - Business Administration
- Publication Details
- The Journal of consumer research, v 30(1), pp 92-104
- Publisher
- Oxford University Press
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Bennett S. LeBow College of Business
- Web of Science ID
- WOS:000183354100007
- Scopus ID
- 2-s2.0-0038165823
- Other Identifier
- 991019167994304721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business