Journal article
The impact of national cultural values on retail structure Evidence from the World Values Survey
International marketing review, v 33(6), pp 894-920
01 Jan 2016
Abstract
Purpose - The purpose of this paper is to investigate the relationship between national cultural values and retail structure.
Design/methodology/approach - The authors use a panel data set of 67 countries over the period 1999-2012.
Findings - The results demonstrate that national cultural values, measured with the World Values Survey's traditional/secular-rational and survival/self-expression dimensions, affect retail structure.
Research limitations/implications - While marketing scholars have examined the relationship between demographic and competitive factors and retail structure, there has been a substantial body of anecdotal evidence showing that national culture can also drive retail structure development. In order to enhance the understanding of the relationship between national culture and retail structure, the authors empirically examine the impact of national cultural values on retail structure.
Originality/value - This study is the first one to empirically examine the impact of national culture on retail structure. The authors thus help advance retail structure research the primary focus of which has been on investigating the impact of demographic and competitive factors on retail structure. This study is especially relevant to international retail managers who coordinate retail operations in multiple countries around the world. These managers need insight into the impact of national cultural values on retail structure in order to devise effective retail strategies for each host market.
Metrics
Details
- Title
- The impact of national cultural values on retail structure Evidence from the World Values Survey
- Creators
- Boryana V. Dimitrova - Drexel UniversityBert Rosenbloom - Drexel UniversityTrina Larsen Andras - Drexel University
- Publication Details
- International marketing review, v 33(6), pp 894-920
- Publisher
- Emerald Group Publishing
- Number of pages
- 27
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000387099900007
- Scopus ID
- 2-s2.0-84992066389
- Other Identifier
- 991019168711304721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Business