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The impact of new product announcements on firm value in information technology producing industries: An examination of industry-level evolutionary eras
Journal article   Peer reviewed

The impact of new product announcements on firm value in information technology producing industries: An examination of industry-level evolutionary eras

J Pardue, Eric Higgins, Tim Biggart and Erin Kathleen Higgins
The Engineering economist, v 45(2), pp 144-157
01 Jan 2000

Abstract

Hard disks Impact analysis Information technology Market value Product introduction Studies
The market reaction to new IT product announcements by the hard drive manufacturing industry is explored in relation to that industry's evolutionary cycle of innovation. In the short-term, there was no effect. In the long-term however, announcements made during an era of incremental technical change had more favorable reactions than announcements made during an era of ferment except where those announcements represented an attempt to develop the emerging technology rather than further developing the existing dominant design.

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