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Published, Version of Record (VoR)Open Access via Drexel Libraries Read and Publish Program 2024CC BY V4.0, Open
Journal article
The interface of Latinos, language and space in restaurant naming in Philadelphia
Latino studies
13 Jan 2025
Featured in Collection : Research Supported by Drexel Libraries' OA Programs
Abstract
Considering the growth of the Hispanic or Latino population reported by the 2020 Census Bureau in Philadelphia and an increase of Latino restaurants bearing names in Spanish in the city, this article explores the use of Spanish in eighty three restaurant names to determine the types of meanings that Spanish construes, the restaurateurs’ apparent motivation, and its relevance within Latino studies in a city and state that do not historically have a large number of Latinos. The qualitative analysis relies on a linguistic landscapes approach, specifically Scollon and Scollon’s (2003) and Ben-Rafael’s (2009) frameworks. The analysis reveals that the use of Spanish not only functions as a sign of identity and group membership, but also serves to create the restaurateurs’ social space and to distinguish their establishments. These dynamics increase the visibility of some of these Latino groups and of the Latino community as a whole, in a city where their presence and visibility has not yet received much attention.
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Details
- Title
- The interface of Latinos, language and space in restaurant naming in Philadelphia
- Creators
- Maria de la luz Matus-Mendoza (Corresponding Author) - Drexel University, Global Studies and Modern Languages
- Publication Details
- Latino studies
- Publisher
- Springer Nature
- Number of pages
- 32
- Resource Type
- Journal article
- Language
- English; Spanish
- Academic Unit
- Global Studies and Modern Languages
- Web of Science ID
- WOS:001395853700001
- Scopus ID
- 2-s2.0-85217205204
- Other Identifier
- 991022017598804721
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- Web of Science research areas
- Sociology