Journal article
The life cycle of the PIMS and BCG models
Industrial marketing management, v 20(4), pp 347-352
01 Nov 1991
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
The information revolution has reshaped the way corporations are managed in the 1990s. Traditional strategic planning models, once the mainstay of corporate planners, are now considered by many to be fads or fashions whose day has come and gone. However, the research discussed here suggests that such a view may do a great disservice to strategy models. A survey of America's largest corporations reveals that many organizations have been reluctant to discard the tools that are viewed historically as integral to their success. Indeed, strategic planning models seem likely to survive the complex world of the 1990s and beyond.
Metrics
Details
- Title
- The life cycle of the PIMS and BCG models
- Creators
- Donald L. McCabe - Rutgers, The State University of New JerseyV.K. Narayanan - University of Kansas
- Publication Details
- Industrial marketing management, v 20(4), pp 347-352
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Management
- Web of Science ID
- WOS:A1991GN47700010
- Scopus ID
- 2-s2.0-0001580342
- Other Identifier
- 991021883399104721
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InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Business
- Management