Journal article
The median split: Robust, refined, and revived
Journal of consumer psychology, v 25(4), pp 690-704
Oct 2015
Abstract
In this rebuttal, we discuss the comments of Rucker, McShane, and Preacher (2015) and McClelland, Lynch, Irwin, Spiller, and Fitzsimons (2015). Both commentaries raise interesting points, and although both teams clearly put a lot of work into their papers, the bottom line is this: our research sets the record straight that median splits are perfectly acceptable to use when independent variables are uncorrelated. The commentaries do a good job of furthering the discussion to help readers better develop their own preferences, which was the purpose of our paper. In the final analysis, neither of the commentaries pose any threat to our findings of the statistical robustness and valid use of median splits, and accordingly we can reassure researchers (and reviewers and journal editors) that they can be confident that when independent variables are uncorrelated, it is totally acceptable to conduct median split analyses.
Metrics
Details
- Title
- The median split: Robust, refined, and revived
- Creators
- Dawn Iacobucci - Vanderbilt UniversitySteven S. Posavac - Vanderbilt UniversityFrank R. Kardes - University of CincinnatiMatthew J. Schneider - Northwestern UniversityDeidre L. Popovich - Texas Tech University
- Publication Details
- Journal of consumer psychology, v 25(4), pp 690-704
- Publisher
- Elsevier
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Decision Sciences (and Management Information Systems)
- Web of Science ID
- WOS:000362390100014
- Scopus ID
- 2-s2.0-84942195236
- Other Identifier
- 991021852203704721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
Highly Cited Paper
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business
- Psychology, Applied