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The perceived importance of sales managers' rewards: a career stage perspective
Journal article   Peer reviewed

The perceived importance of sales managers' rewards: a career stage perspective

Rajiv Mehta, Rolph E Anderson and Alan J Dubinsky
The Journal of business & industrial marketing, v 15(7), pp 507-524
01 Dec 2000

Abstract

Employee development Business-to-business marketing Sales management Rewards Sales force
The primary intent of this research was to determine whether the perceived importance of various rewards is influenced by the career stage of sales managers. This study found that sales managers in different career stages have distinct intrinsic and extrinsic reward preferences that may ultimately affect motivation and productivity. Although several statistically significant differences in intrinsic and extrinsic reward preferences were discerned, some reward perceptions were found to be uniform regardless of sales manager career stage. Sales management implications, limitations, and directions for future research are offered.

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