Journal article
The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
Journal of the Academy of Marketing Science, v 34(2)
Apr 2006
Featured in Collection : UN Sustainable Development Goals @ Drexel
Abstract
This research relied on afield experiment involving a real-world instance of corporate philanthropy to shed light on both the scope and limitations of the strategic returns to corporate social responsibility (CSR). In particular, the authors demonstrate that the impact of CSR in the real world is not only less pervasive than has been previously acknowledged but also more multifaceted than has been previously conceptualized. The findings indicated that contingent on CSR awareness, which was rather low, stakeholders did react positively to the focal company not only in the consumption domain but in the employment and investment domains as well. Stakeholder attributions regarding the genuineness of the company's motives moderated these effects.
Metrics
Details
- Title
- The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment
- Creators
- S SenC B BhattacharyaD Korschun
- Publication Details
- Journal of the Academy of Marketing Science, v 34(2)
- Publisher
- Springer Nature
- Number of pages
- 9
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Marketing
- Web of Science ID
- WOS:000237112100008
- Scopus ID
- 2-s2.0-33644627834
- Other Identifier
- 991020548237504721
UN Sustainable Development Goals (SDGs)
This publication has contributed to the advancement of the following goals:
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Collaboration types
- Domestic collaboration
- Web of Science research areas
- Business