Journal article
The role of risk attitude on online shopping: Experience, customer satisfaction, and repurchase intention
Social behavior and personality, v 35(4), pp 453-468
01 Jan 2007
Abstract
Risk attitude is a stable personality characteristic that is inherent in an individual, and may be the cause of differences in decisions to shop online. This article records an attempt to explore the direct and moderate effects of risk attitude on consumer behavior in the online context. The results show that risk attitude is positively associated with online shopping experience, consumer satisfaction, and repurchase intention for online shopping. Furthermore, the risk attitude promotes a positive influence of online shopping experience on satisfaction. Finally, the evaluation and emotion-based satisfaction would enhance online buyers' repurchase intention when they are characterized as having higher risk preference.
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Details
- Title
- The role of risk attitude on online shopping: Experience, customer satisfaction, and repurchase intention
- Creators
- Wann-Yih Wu - National Cheng Kung UniversityMan-Ling Chang - National Cheng Kung UniversityBijou Yang Lester - Economics (School of Economics)
- Publication Details
- Social behavior and personality, v 35(4), pp 453-468
- Publisher
- Soc Personality Res Inc
- Number of pages
- 16
- Resource Type
- Journal article
- Language
- English
- Academic Unit
- Economics (School of Economics)
- Web of Science ID
- WOS:000247655500003
- Scopus ID
- 2-s2.0-34547205542
- Other Identifier
- 991019339570504721
InCites Highlights
Data related to this publication, from InCites Benchmarking & Analytics tool:
- Web of Science research areas
- Psychology, Social